Aaron's Media Literacy

Wednesday, October 26, 2005

"The Ad and The Ego" and "Consuming Images"

When watching “The Ad and The Ego,” and “Consuming Images,” I found them to be very similar. The main idea that both of the movies had was that they were both anti propaganda, and are not happy with commercials and advertisement. Both movies tried to show the down sides of advertisement. “The Ad and The Ego” tried to show more how you pay attention to advertisement, even when you think you are not, while “Consuming Images” showed how images in advertisement are changed to make you think that it is more perfect.
“The Ad and The Ego” was a lot more focused on how advertisement affects us, while “Consuming Images” showed us how the pictures affect us. There are a lot of subliminal messages in advertisement; “The Ad and The Ego” did a good job of showing how advertisement uses those subliminal messages to get us to do what they want. “Consuming Images” showed how they would change pictures, making people think that they are supposed to look, and feel how the person in the picture is shown. This is all very bad for our society. Subliminal messages make people want things that they normally wouldn’t, and changing pictures to make them more perfect makes everybody feel worse about themselves. And when everybody feels worse about themselves, they are forced to go buy the product that will make them perfect. Something needs to change in advertisement, because if they keep on putting in subliminal messages, and doctoring pictures, everybody is going to be self conscious, buying a bunch of expensive products that do nothing.
“The Ad and The Ego” and “Consuming Images,” were very educational videos that shoed a lot about advertisement. They showed a lot of the same stuff, but in different ways, and allowed me to look at advertisement in a new light. I now know that even if I don’t think I am paying attention to advertisement, it is still affecting me. I also know that when I look at a picture of a person in a magazine, that if they look perfect, it has probably been changed to look that way. I feel a lot better about myself after watching those videos, because I realize now how much advertisement has been affecting me, and now I know not to look at the people in the pictures as perfect, but as normal people like you and me.

Wednesday, October 12, 2005

Advertisment Movie

The movie we watched in class was very interesting. I always thought that if i wasn't paying attention, then i was consuming the advertisment. Boy was i wrong, it was exactly what they wanted me to be doing. I was intaking everything. After watching this i now change the channel, or do something else to make sure i don't pay attention to the advertisment. The only thing that i did not like about the movie was that it was anti-propaganda propaganda. It was saying how bad all of the advertisment was, but at the same time they were using the same tricks to get you to not watch advertisment. They should try and find a different way of doing this so that their point would be more valid. The part that i liked about the movie the most was the cancer billboard. This was a great way of showing how bad ciggarett advertisment is, while giving a good message twords children. I just wish that the people who did it would do it leaglly, that way it would have a much bigger impact, and mabey would be able to stay around for a while and actually make a difference.

Tuesday, October 04, 2005

Observation Log # 4

Location : Bedroom
Time : 8:00 am
Duration of exposure : 5 min
Type of Media : Internet
Activity : E-Mail
Notes : Junk mail is really starting to get to me. I had 3 different junk mail this morning when i woke up, it is starting to be ubsurd, i wish there was some way that i could end junk mail and make a lot of peoples lives a lot better.

Location : Bathroom
Time : 8:30 am
Duration of exposure : 2 min.
Type of Media : Advertisment
Activity : Brushing my teeth
Notes : THERE IS EVEN ADVERTISMENT ON MY TOOTHPASTE!!

Location : Outside
Time : 9:00 am
Duration of exposure : 1 min.
Type of Media : Flyer
Activity : walking to school
Notes : I have no problem with most advertisment, but when people start putting trash on my car that i never wanted it starts to make me angry.